Keynote Speakers

CareForum 2018 featured four nationally recognized keynote speakers sharing their expertise and thought leadership to help your organization succeed and thrive.

Marilyn Tavenner
Former President and CEO of America's Health Insurance Plans (AHIP)
and Former Administrator of the Centers for Medicare & Medicaid Services (CMS)

Looking Forward to Future Changes in Health and Human Services and Anticipating What’s Next for the Industry
A discussion with Marilyn Tavenner, hosted by Mediware CEO Bill Miller, featuring audience Q&A.

Agencies throughout the U.S. Department Health & Human Services continue to signal their increasing emphasis on delivering quality care. Most notably, the Centers for Medicare & Medicaid Services (CMS) are focusing on new value-based payment models. The trajectory of the health and human services industry affects the vital care you provide, and you need perspective to ensure your agency’s success for years to come. Marilyn Tavenner — former President and CEO of AHIP and Administrator of CMS — will give you that perspective at CareForum 2018. Join Marilyn for a forward-looking armchair discussion with audience Q&A, hosted by Mediware CEO Bill Miller. Marilyn will share her thoughts on what’s next for Medicare and Medicaid; how the 2018 political landscape in Washington will shape the industry; and how we can better connect community services and health care to help more people in need.

David Rendall
Keynote Speaker & Executive Coach

Oppositioning: One Surprising Strategy for Innovation and Differentiation
What can tiny houses, Spartan races, knuckleball pitchers, armless archers, Snapchat, unibrows, and Minecraft teach us about innovation and differentiation? We all know that innovation and differentiation are essential, but developing and implementing truly unique ideas seems very difficult, and most fail to become more creative and distinctive. The solution is surprisingly simple. A singular method for finding unconventional ideas that will dramatically improve your ability to stand out and produce an endless supply of original breakthroughs. You’ll go from unconventional to unforgettable to unstoppable. 

Ann Oliva

Senior Policy Advisor for Corporation for Supportive Housing (CSH)
Former Deputy Assistant Secretary for Special Needs at the U.S. Department of Housing and Urban Development

Data with Purpose: Connecting Health and Social Issues to Help Communities Thrive
Health and social issues are deeply interconnected. Human services professionals know that a person’s presenting condition — whether it’s homelessness, addiction, or a health issue — is rarely a singular need with a singular solution. To find solutions that help individuals thrive, we need system-level thinking and planning, as well as innovation at every level of service. This kind of collaboration at scale requires intelligent, actionable data gathered from multiple sources. In this session, we will explore creative, multidisciplinary approaches to problem solving that can improve care across virtually any service setting.


Jake Poore
President and Chief Experience Officer of Integrated Loyalty Systems

Creating Patient Loyalty by Providing Exceptional Patient Experiences
Patients today say they want to be treated as individuals and not just identified by their acuity or clinical ID number. They tell us that exceptional experiences occur when we consistently meet their expectations on what we provide (the clinical care side) while exceeding their expectations on how we provide it (the service side). In the highly competitive health care marketplace, patient experience is a top driver of patient loyalty and marketshare.


Christina Crumbley
Chief Operating Officer
Signature HomeNow
Christina Crumbley, RN, MSN, HCS-D, HCS-O, is the Chief Operating Officer at Signature HomeNow. Christina has 27 years of nursing experience in home health care, including specialized work in operational and clinical management, education, leadership training, regulatory compliance, and quality assurance. She has provided consulting services as part of various companies as well as independently, focusing on start-up agencies, accreditation, and process improvement both operationally and clinically. She currently oversees home health operations, clinical services, and business development of 11 home health agencies for Signature HomeNow.

Colleen O'Keefe
Weatherbee Resources, Inc.
Colleen O’Keefe, RN, CHPN is senior consultant and project specialist for Weatherbee Resources, Inc. Colleen is certified in hospice and palliative care and is also a Hospice and Palliative Nurses Association (HPNA) approved educator. She has served as a hospice RN case manager, supervisor for a continuous home care team, clinical educator, and compliance officer. Colleen’s progressive leadership experience — and clinical, regulatory, and leadership expertise — allows her to deliver uncompromising hospice consulting services. In her role with Weatherbee Resources, Colleen manages multi-faceted clinical record audits for hospice organizations facing payment-related scrutiny, including those needing the services of an Independent Review Organization (IRO). Colleen shares her expert knowledge nationally as a faculty member of Weatherbee’s Hospice Regulatory Boot Camp and Documentation Essentials Workshop.

Craig Mandeville
Sales & Marketing Analyst
Craig Mandeville, CEO & Founder of Forcura, is a seasoned innovator and entrepreneur. Forcura is a healthcare technology company focused on driving interoperability of data between providers and electronic health records in the post-acute segment. Craig founded the company after witnessing first-hand how much of an impact digital management of medical records and secure communication could have on improving patient care and access in this segment. Craig's vision is to lead the change in this segment towards true interoperability, reducing redundancy of documentation throughout the continuum of patient care. Forcura has spent the last 5 years building tools and technologies for tomorrow while delivering solutions that meet the post-acute providers where they are today. Prior to Forcura, Mandeville was a sales leader for Intuit’s enterprise software division, MRI Software, and co-founder and VP of sales for Waste Reduction Consultants, Inc., acquired by Cass Information Systems. Mandeville graduated with a Bachelor of Science in Communication and Business from The University of Texas at Austin. Over and above his passion for Forcura, Mandeville loves spending time with his family, competing in triathlons and eating as many tacos as he possibly can.

Creighton Miller
Program Director, Blood
Creighton has over 30 years of experience with Mediware in hospital information systems design, development and integration. He has worked on solutions for multiple hospital departments and systems including pharmacy and medication management systems, surgical department systems, blood transfusion systems, and systems integrations. Creighton has a degree in computer science from Iowa State

Dan George
Senior Provider Relations Representative
Palmetto GBA
Dan George has been with the Medicare program since 2004. In 2008, he became part of Palmetto GBA’s Congressional Unit. This unit handled complex inquiries for Part A, Part B and Home Health and Hospice. His experience is extensive in, but not limited to, coverage polices, compliance, billing, enrollment, and systems. In 2007 and 2008, he was a manager for Palmetto GBA’s Beneficiary Call Center. Prior to working with Medicare, Dan worked in skilled nursing facilities for 12 years. He directed Dietary Departments, which included participation in nutritional assessments, care planning, wound rounds, and patient documentation. Since late 2012, he has been a part of Palmetto GBA’s Provider Outreach & Education Department, focusing on Home Health & Hospice.

Dandy Myles
System Administrator
Institute for Community Alliances
Dandy Myles serves as the System Administrator for the Community Information System in Springfield, Missouri where she has played a crucial part in the implementation of the community's 3-year pilot project. During the initial phase of the project, Dandy's primary focus has been collecting information from participating agencies and configuring universal community assessments, as well as, custom assessments for individual project participants. Dandy earned her B.S. in Management at Evangel University and has more than 10 years of experience serving Springfield's non-profit community in various data-entry and software-related roles. Her professional and personal experiences are not only a great contribution to the agencies participating in the project but to their clients and patients as well.

Darren R. Bertram
Chief Executive Officer
Infinity Hospice Care (IHC)
Darren Bertram has been Infinity Hospice Care's Chief Executive Officer since April 2006 and served on Infinity Hospice Care's Governing Board since its founding in 2005. As CEO, Darren's key responsibilities include managing Infinity Hospice Care's financial performance, compliance with federal and state regulations, meeting Joint Commission accreditation standards, hiring key personnel, managing vendor relationships and implementing growth strategies to ensure Infinity Hospice Care's continued success. Darren is a firm believer that Infinity Hospice Care's family ownership and operation allows it to deliver superior patient care and family satisfaction. Darren currently serves on the National Hospice and Palliative Care Organization's Quality and Standards Committee.

Darren began his career as a trial lawyer in Chicago, IL. Darren's legal background includes a wide range of commercial disputes, as well as arguing before the Illinois Appellate Court. Darren graduated from University of Illinois College of Law magna cum laude in 1998 and received his Bachelor of Arts from the University of Illinois at Champaign-Urbana

David Jones
Director, Behavioral Health
David Jones has a master’s degree in psychology and is a licensed psychological associate in North Carolina. David also completed a business process management program at UNC-Charlotte. David brings significant experience to Mediware from 18 years work experience at a fully functional managed behavioral healthcare organization (MBHO) that has been operating a 1915(b) (c) combination waiver in North Carolina since 2005. At that company, David had experience in all departments and was instrumental in designing and implementing the clinical department for waiver operations as the director of clinical operations. David’s additional work experience includes inpatient psychiatric services, wellness centers, and residential services with intellectually/developmentally disabled individuals.

David Cravens
Implementation Consultant – Home Care Solutions
David Cravens is a senior implementation consultant at Mediware where he trains and assists customers in their implementation of the CareTend product. David has been involved in the HME business since 1988 and has been an implementation consultant since 1993.

David Baker
Implementation Consultant, Sr.
David Baker began his career as a Software Analyst for the MestaMed product 22 years ago. David’s homecare software knowledge is attributed to the many positions he has held during those 22 years: Software Matter Expert, Quality Assurance Specialist, Billing Service Operations Manager, Branch Support Manager, and (currently) Senior Implementation Consultant. David has vast knowledge of HME, HHA, and Rehab industries. He has supported clients using MSS, Dezine, MestaMed, Accura, Caretinuum, CPR+, HC360, and CareTend software solutions. In addition to CareTend Implementations, David is the Mediware Software Matter Expert for CareTend’s Business Intelligence solution.

David Tapia
CEO & Founder
Exegete Healthcare International, LLC
David is a highly accomplished Senior Executive,
Entrepreneur, Educator, Consultant, and Board Member
with 15 years of success in healthcare tech, healthcare
management, food, consulting, and nonprofit sectors.
Leveraging extensive experience in leadership and strategic
planning, he is a valuable asset for startups to maturing
similar-sector companies looking for vision, direction,
branding, change management, and growth. He has
demonstrated success in taking startups to maturity by uniquely monetizing products/services.
David founded and built a longstanding international healthcare marketing and tech
consultancy; established a healthcare-focused services brokerage and business valuation
company; provided compliance consulting to post-acute healthcare companies; administered
strategic and marketing plans, staffing restructures, reimbursement rates and diversified
service lines. He has boosted cash flows through cost reduction and revenue generation and
increased high performance staff retention.
David has deployed technology solutions in over 300 post-acute healthcare organizations to
more than 3,000 users, ranging from administrative staff to nurses and therapists. He has also
served as producer and host of a “radio show” style webinar series with record attendance
upwards of 1,300 participants, where top industry experts are interviewed.
David earned a B.A. in Anthropology from Texas A&M University; and an M.B.A. in Healthcare
Management from Our Lady of the Lake University. He has served on numerous boards and
advisory councils, including for South Texas Chapter of the American College of Healthcare
Executives (STC-ACHE); Founding Board member of San Antonio Healthcare Information
Management Systems Society (SAHIMSS); and Bexar County Medical Society Alliance (BCMSA).
David is certified as an ACHE Fellow (FACHE) and HIMSS Fellow (FHIMSS). He is a recipient of
both the ACHE National Service and Distinguished Service awards.

Debbie Fox
Senior Housing Policy and Practice Specialist
National Network to End Domestic Violence
Debbie Fox, Senior Policy and Practice Specialist at the National Network Against Domestic Violence (NNEDV), leads national domestic violence related housing policy and provides technical assistance and training to NNEDV’s coalition membership and as a part of the Domestic Violence Housing and Technical Assistance Consortium. Debbie has over 20 years in the field with a focus on fundraising, organizational development, nonprofit administration, and domestic violence population-specific housing and economic justice programming. Prior joining NNEDV, she shared community leadership in the systems planning and implementation process for the DV system in Portland, Oregon, working with all 13-domestic violence victim service providers to create a confidential coordinated entry process for survivors to access housing, shelter, and eviction prevention and shelter diversion programs.

Dee Miller Ph.D.
Principal UX Researcher – User Experience & DesignOps
Dr. Dee is the Lead User Experience (UX) Researcher at Mediware specializing in systematically gathering in-depth insights into the customer’s core needs, behaviors, and motivations. She is an expert at applying a user-centered approach to create an experience that truly resonates with the users of software applications and services in healthcare. Dr. Dee is an advocate for user-driven development and inclusive design. She is known for her ability to identify actionable opportunities and conceptualize user experiences for products and services through the use of mixed-methods, research, design, and analysis techniques. Dr. Dee has extensive experience collaborating with internal and external stakeholders to build consensus in a complex environment of competing priorities. She grew up in Washington, DC by way of Newark, New Jersey as the oldest of three children in a military family. In her spare time, she enjoys tutoring math, traveling, karaoke, and dancing.

Dennis Stevenson
Rehab Product Manager
Dennis Stevenson has worked at Mediware since 2008 as a product manager responsible for rehabilitation and respiratory software solutions, including the company’s flagship MediLinks platform. In this time, he has helped to spearhead Mediware’s emphasis on CORE—compliance, outcomes, revenue, and efficiency. He is a key contributor to the new MediLinks 2016 Web-based system and has led many innovations in both the company’s inpatient and outpatient rehab solutions. His work can also be seen in Mediware’s mobile preadmission tools for physicians, ongoing development of the groundbreaking PAC-Metrix rehab outcomes system, a data collection tool for CMS’ Developing Outpatient Therapy Payment Alternatives (DOTPA) study for outpatient settings, and innovative IRF-PAI updates within MediLinks.

Ellen Strunk
Rehab Resources and Consulting, Inc.
Ellen R. Strunk, PT, MS, GCS, CEEAA, CHC has worked in various roles and settings as both clinician and director, including hospital, transitional care, home health care, and Director of Governmental Affairs for a company providing rehab services in long term care, home health and outpatient settings. Presently, Ellen is owner of Rehab Resources & Consulting, Inc., a company providing continuing education and consulting services for post-acute care settings. She specializes in helping customers understand the CMS prospective payment systems in the skilled nursing facility and home health setting, as well as outpatient therapy billing for all provider types. Ms. Strunk’s experience includes utilizing medical record reviews and data systems to help both inpatient and outpatient therapy providers meet regulatory guidelines. She has worked with clients on a variety of Medicare/Medicaid payment and certification matters, including substantial overpayment assessments and facilitation of Corporate Integrity Agreements. Ellen lectures nationally on the topics of pharmacology for rehabilitation professionals, exercise and wellness for older adults, the importance of functional outcomes, quality reform, and coding/billing/documentation for therapy services.

Gabe Cate
Vice President, Business Development
Gabriel Cate joined Mediware (then Bowman Systems, LLC) in January 2004 and has served in a wide array of roles and responsibilities over the past 13 years. He is currently responsible for business development efforts across Mediware's Human and Social Services group focused on County/Local Government, coordinating care coalitions, and community-based organizations. During his tenure with the company, he has led the company through new product development and release cycles, business acquisitions, and market expansion opportunities with ServicePoint, CommunityPoint and Spero. He is currently overseeing the ServicePoint 6 release effort that includes a shift to a mobile responsive application built on material design principals. Gabe holds an MBA in Philosophy and BA in History, Philosophy and Religious Studies - each from Louisiana State University in Baton Rouge, LA.

Gail Zainfeld
Implementation Consultant, Sr.
Gail started her career with Mediware in 1996 working for one of our legacy products, Fastrack. She started in the support department eventually becoming the manager of Help Desk before moving to the position of Director of Training & Implementations. She currently holds a position as a Senior Implementation Specialist and works on our new product CareTend as well as the legacy product. Prior to joining the company, she was one of the founding members of a Fastrack client, Homecare Concepts in Farmingdale, New York. During her 8 years of employment she held various positions throughout the company including Office Manager. Gail earned her bachelor’s degree in Marketing and Management from Long Island University-CW Post. The many years of knowledge and experience in the HME industry that Gail brings to Mediware enables her to understand and serve our clients more effectively and assist in the development of our products. She takes pride in providing excellent customer support to her clients who are faced with the day to day challenges of an ever-changing industry.

Gerry Leslie
Project Director
Michigan Coalition Against Homelessness
As the HMIS Project Director with the Michigan Coalition Against Homelessness (MCAH), Gerry Leslie oversees both the Michigan Statewide HMIS and the North Carolina HMIS systems. Mr. Leslie is experienced in helping communities with the implementation of coordinated systems of care, project evaluation, continuous quality improvement initiatives, monitoring system performance and outcomes and the development of HMIS policies and procedures. Prior to joining MCAH, he was the System Administrator for Flint/Genesee County and coordinated work around the CoC’s plan to end homelessness.

Mr. Leslie is the chair of the Retooling the Homeless Crisis System State Workgroup for the State of Michigan, and serves on the Michigan Campaign to End Homelessness’ Strategic Implementation Group. Additionally, he is a member of the Michigan Collaborative State Partners to End Homelessness Committee.

Mr. Leslie holds a Bachelor of Business Administration degree from the University of Michigan-Flint.

Gina Mazza
Senior Vice President Regulatory and Compliance
Fazzi Associates
Gina is a clinical executive with extensive experience in the leadership of home health and hospice. In Gina’s role at Fazzi, she is responsible for firm-wide regulatory and compliance services. Gina is a national speaker with depth of knowledge and real-world experience on the current issues facing our industry.

Ginger Voss
Vice President of Strategic Partnerships
PlayMaker Health
Starting her career in healthcare over 15 years ago with Gentiva Health Services, Ginger held several progressive positions within the M&A and Consulting Services divisions at Gentiva Health Services; including leading both teams as Vice President. In 2012, Ginger served as Chief Operating Officer of Transpirus; a Revenue Cycle Management, ICD10 Coding and Consulting Services company. Launching viaDirect, LLC in 2017, providing data analytics and market intelligence for post-acute services lead to combining viaDirect with PlayMaker Health in July, 2018 where she now serves as VP, Strategic Partnerships. Throughout her healthcare career Ginger has worked with large national providers to local independent and hospital-based agencies in order to help improve operational processes, clinical outcomes and financial performance as well as provide guidance for driving organizational growth strategies.