Keynote Speakers

CareForum 2018 will feature three nationally recognized keynote speakers sharing their expertise and thought leadership to help your organization succeed and thrive. Stay tuned for upcoming keynote announcements!
Ann Oliva

Senior Policy Advisor for Corporation for Supportive Housing (CSH)
former Deputy Assistant Secretary for Special Needs at the U.S. Department of Housing and Urban Development

Data with Purpose: Connecting Health and Social Issues to Help Communities Thrive
Health and social issues are deeply interconnected. Human services professionals know that a person’s presenting condition — whether it’s homelessness, addiction, or a health issue — is rarely a singular need with a singular solution. To find solutions that help individuals thrive, we need system-level thinking and planning, as well as innovation at every level of service. This kind of collaboration at scale requires intelligent, actionable data gathered from multiple sources. In this session, we will explore creative, multidisciplinary approaches to problem solving that can improve care across virtually any service setting.


Jake Poore
President and Chief Experience Officer of Integrated Loyalty Systems

Creating Patient Loyalty by Providing Exceptional Patient Experiences
Patients today say they want to be treated as individuals and not just identified by their acuity or clinical ID number. They tell us that exceptional experiences occur when we consistently meet their expectations on what we provide (the clinical care side) while exceeding their expectations on how we provide it (the service side). In the highly competitive health care marketplace, patient experience is a top driver of patient loyalty and marketshare.


Dr. Marcia Levetown, MD, MMM, FAAHPM
HealthCare Communication Associates
Dr. Marcia Levetown was among the first physicians in the U.S. to be certified in hospice and palliative medicine in 2008. She has been a pioneer in the field since 1994 and is a fellow of the American Academy of Hospice and Palliative Medicine. She has held professorships in internal medicine and pediatrics, served as the inaugural chair of the Institute of Palliative Care at the Methodist Hospital in Houston, Texas, as Regional Medical Director for Vitas, and as a member of an IOM Committee. She is a highly sought after speaker, author of two books, several chapters in leading palliative care textbooks, and many articles and national policies on ethics and palliative care topics. 

Ellen Strunk
Rehab Resources and Consulting, Inc.
Ellen R. Strunk, PT, MS, GCS, CEEAA, CHC has worked in various roles and settings as both clinician and director, including hospital, transitional care, home health care, and Director of Governmental Affairs for a company providing rehab services in long term care, home health and outpatient settings. Presently, Ellen is owner of Rehab Resources & Consulting, Inc., a company providing continuing education and consulting services for post-acute care settings. She specializes in helping customers understand the CMS prospective payment systems in the skilled nursing facility and home health setting, as well as outpatient therapy billing for all provider types. Ms. Strunk’s experience includes utilizing medical record reviews and data systems to help both inpatient and outpatient therapy providers meet regulatory guidelines. She has worked with clients on a variety of Medicare/Medicaid payment and certification matters, including substantial overpayment assessments and facilitation of Corporate Integrity Agreements. Ellen lectures nationally on the topics of pharmacology for rehabilitation professionals, exercise and wellness for older adults, the importance of functional outcomes, quality reform, and coding/billing/documentation for therapy services.

Gabe Cate
Vice President, Business Development
Gabriel Cate joined Mediware (then Bowman Systems, LLC) in January 2004 and has served in a wide array of roles and responsibilities over the past 13 years. He is currently responsible for business development efforts across Mediware's Human and Social Services group focused on County/Local Government, coordinating care coalitions, and community-based organizations. During his tenure with the company, he has led the company through new product development and release cycles, business acquisitions, and market expansion opportunities with ServicePoint, CommunityPoint and Spero. He is currently overseeing the ServicePoint 6 release effort that includes a shift to a mobile responsive application built on material design principals. Gabe holds an MBA in Philosophy and BA in History, Philosophy and Religious Studies - each from Louisiana State University in Baton Rouge, LA.

Gerry Leslie
Project Director
Michigan Coalition Against Homelessness
Bio coming soon!

Ginger Voss
Principal & Operating Partner

Greg Roaldson, RRT
Carson Tahoe Regional Medical Center
Greg Roaldson started his career as a Respiratory Therapist teaching at a facility in Southern California, and is currently managing respiratory departments in acute care and LTACH facilities in Carson City, Nevada. He has held several leadership positions throughout his career related to both respiratory therapy and cardiology in small, medium and large hospitals. He has enjoyed several clinical implementation roles over the years related to high frequency ventilation, ECMO and protocol development.

Helen Sorenson
Former Associate Professor in the Respiratory Care Program at the University of Texas Heath Science Center in San Antonio TX
University of Texas
Helen Sorenson is a Registered Respiratory Therapist with a Masters in Social Gerontology from the University of Nebraska in Omaha. She has been a therapist for the past 38 years. Throughout her career she has been a staff therapist at a small Community Hospital, a Department Director, Director of Clinical Education at Metropolitan Community College in Omaha NE and most recently, Associate Professor in the Respiratory Care Program at the University of Texas Heath Science Center in San Antonio TX. She was inducted as an AARC Fellow in 2000. She co-authored a textbook on Geriatric Respiratory Care and additionally has co-authored many chapters in Respiratory Care textbooks.

Hunter Belgard
HMIS System Administrator
Portland Housing Bureau
Bio coming soon!

Jay Bulot
Vice President of State Markets
Jay Bulot, Ph.D., is a national expert on aging and disability services, long-term services and supports (LTSS) and health policy. He helps lead Mediware's human services division on advancing their LTSS programs. He previously served under three governors as the State Director for Aging and Adult Services where he was responsible numerous HCBS programs including: Public Guardianship, Adult and Elderly Protective Services, Long Term Care Ombudsman, ADRC, SMP, SHIP, SCSEP as well as OAA, Medicaid Waiver and state funded LTSS services. He has provided expert testimony to state legislatures, federal agencies, Congress and the White House. He earned his MS and PhD in Gerontology with an emphasis in Public Policy, Research Methods and Statistics from the University of Massachusetts Boston. He received his BS in Psychology from the University of Southwestern Louisiana with a minor in Gerontology and Computer Science.

Jeff Baird
Brown & Fortunato, P.C.
Jeffrey S. Baird, Esq., is Chairman of the Health Care Group at Brown & Fortunato, P.C., a law firm based in Amarillo, Texas. Mr. Baird represents pharmacies, HME companies and other health care providers throughout the United States. He works closely with governmental agencies. Mr. Baird has authored numerous articles and is a frequent lecturer throughout the country. He serves on the Medtrade Education Advisory Board, the AAHomecare Regulatory Council, and the AAHomecare Audit Task Force. Mr. Baird earned a B.B.A. from the University of Iowa and received his law degree from the University of Tulsa College of Law. Mr. Baird is Board Certified in Health Law by the Texas Board of Legal Specialization.

Jeff Benjamin
Sr. Implementation Specialist, Human and Social Services
Joining the organization in 2003, Jeff Benjamin brings over 15 years of experience working with the SAMS product line. After starting with the Customer Support team, Jeff expanded his role based on company needs by leading software implementations for the Human and Social Services division. As a Sr. Implementation Specialist, Jeff provides expert product knowledge with managed service consultation, business process analysis, product configuration, form development, and training services. He earned a Bachelor of Science degree in Computer Science from the University of Vermont in Burlington, Vermont, with Minors in Electrical Engineering and Mathematics. Jeff has additional experience with volunteering as a driver for a local Meals on Wheels program, and served on their Board of Directors for 3 years.

Jennifer Warfield
Education Director
PPS Plus Software
As a well-known homecare coding and OASIS specialist with extensive nursing experience, Jennifer is an informational ally for hundreds of home health agencies across the country. Certified as an ICD-10 trainer, Jennifer provides education on important industry topics, including coding, OASIS and documentation. Her passion for being an educational resource keeps her traveling across the country to agencies and associations, conducting educational workshops and speaking at numerous home care conferences. Jennifer currently serves as the education director at PPS Plus Software in Biloxi, MS, and plays an integral role in the development of OASIS Analysis Plus, PPS Plus Software’s OASIS analysis software and as a regulatory and compliance consultant for Kinnser Software.

Jennifer Costello, RN,BSN
JC Healthcare Consulting, LLC
Jennifer Costello RN,BSN is President of JC Healthcare Consulting, a boutique consulting firm specializing in homecare operations located in Tampa, Florida. She founded the company in 2018 after working exclusively in the homecare industry. JC Healthcare Consulting LLC serves clients from early stage start up organizations to Fortune 500 companies.

Jennifer is an experienced professional with over 20 years in the healthcare industry. Prior to being a consultant, she started a successful home care company from the ground up using the Kinnser platform. In 2014, her agency was acquired by a larger multi-state organization. Due to her business acumen, she was asked to serve as the VP of Clinical Services for their homecare division and did so for 2.5 years.

Jennifer has extensive experience in the establishment and growth of start-up agencies with Medicare & Medicaid certification including, but not limited to, the development and establishment of the business plan, policies/procedures, and continuing education programs. In addition, she possesses extensive knowledge of Medicare regulations, private duty and home health accreditation process.

Her focus is patient care and providing her clients with the operational and clinical tools to build business while maintaining compliance.

Jennifer Duwall
Project Manager, Human and Social Services
With more than 20 years in the information technology industry and more than 10 years with SAMS(Social Assistance Management System), Jennifer has a wide range of experience providing project and account management experience and is seasoned in customer service, training, and implementing business technology solutions. As her career began as a SAMS System Administrator in Allegheny County, PA and evolved into positions as an Account Executive and currently a Project Manager. In her spare time, she enjoys gardening, yoga and horse backing riding with her husband and 2 sons on their small family farm.

Jill Dyer, BSN, RN, HCS-D, HCS-O
J.I.D. Consulting and Coding
Jill Dyer, BSN, RN, HCS-D, HCS-O is a senior-level home health executive with progressive management experience in home health. Jill was co-owner and administrator of a home health agency with more than 350 patients, a position in which she served from 2005 to February of 2012. Jill is certified as a home care coding and OASIS specialist, and is an accomplished nurse with 33 years of experience as a home health administrator, home health director of nursing, and nurse consultant for home health.

Jim Sackett
Director of Product Management
Jim has been with the company since 2007 and is the director of product management for aging solutions in Mediware’s Human and Social Services group. His responsibilities include product management of Mediware’s Social Assistance Management System (SAMS), Provider Direct, the Mediware Customer Portal, Mobile Assessments, the SAMS Application Program Interface (API), SAMScan, and Caregiver Direct. In addition, Jim’s team
manages Mediware’s Government Reporting Solutions, including the NAPIS SRT, the Ombudsman Reporting Tool, CDA Reporter, and NYSOFA Reporter. He also plays a lead role in product documentation and training development.

J'non Griffin
President and Owner
Home Health Solutions, LLC
J’non Griffin is a 30 year veteran of home care as an RN, a national full service consultant in home health and hospice, and is a nationally recognized speaker on a variety of pertinent home health and hospice topics. She received her Master’s Degree in Health Care Administration in 2005.  She has experience as a field nurse, director and executive with home health and hospice agencies, both large and small. She has served as Director of Staff Development and Appeals for home health and hospice agencies. She has taken part in mock surveys for agencies, and prepared agencies for accreditation. She has been directly involved in accreditation surveys, acquisitions and many regulatory crises with state survey agencies and the intermediary. J’non is certified as a Homecare Coding Specialist-Diagnosis (HCS-D), Certified in OASIS competency, COS-C, Hospice certified coder (HCS-H) Homecare Compliance (HCS-C) and is an AHIMA approved ICD-10-CM trainer/ambassador.  has several publications in the home health and hospice market, and has developed agency tools and products for sale.

Joey Graham
VP of Operations
Joey Graham is an industry veteran with nearly 20 years of experience in DME operations and revenue cycle management. In his current role as Vice President of Operations for Prochant (formerly The Prometheus Group), he is focused on delivering greater profitability to clients by combining industry-leading processes with a team of highly-skilled specialists. 

John Eaton
Director of Community Health Improvement
Flagler Hospital
John Eaton is the Director of Community Health Improvement at Flagler Hospital in St. Augustine, Florida. Under John’s leadership, the community health improvement team is focused on educating and activating members of the community and their families to take ownership of their health and improve quality of life. Key to this effort is St. Johns Care Connect, a new community alliance established to connect area residents in need with available services and address social determinants of health in a coordinated way throughout all of St. Johns County.
As Director of Communtiy Health Improvement, John is responsible for developing and overseeing the implementation of a community-wide health improvement plan, identifying gaps in access to care, developing programs to meet those needs, and deploying health education and engagement strategies.
John holds a bachelor’s degree in Health Education and Behavior from the University of Florida. He serves as the Co-Chair of the St. Johns County Health Leadership Council and on several Boards of Directors including, St. Johns County Continuum of Care, Community Partnership School Executive Board, and Good Samaritan Health Centers and the St. Augustine Family YMCA.

Jon Pritchett, Pharm.D., RPh.
Associate Director of Pharmacy
Accreditation Commission for Health Care
Dr. Jon Pritchett joined ACHC in December 2014 as Associate Director of Pharmacy and oversees the organizations compounding programs. He regularly presents to boards of pharmacy, federal and state legislators and agencies, and pharmacists about USP standards and their implementation. He maintains a passion for elevating the pharmacy profession.